AstroTurf® Corporation Acquires Atlantic Sports Group

AstroTurf® Corporation Acquires Atlantic Sports Group

Matthew Wagner January 23rd, 2025

Dalton, Ga. — AstroTurf® Corporation (“AstroTurf”), a subsidiary of Sport Group, is excited to announce it has acquired Atlantic Sports Group (or the “Company”), a premier landscaper and artificial turf installer based in Canton, Massachusetts.

Atlantic Sports Group offers over 21 years of experience installing artificial grass and synthetic turf surfaces for sports, residential, and commercial clients across New England. The Company has been a distributor of AstroTurf® and SYNLawn brands for over 20 years.

Atlantic Sports Group’s operations and leadership, including Founder and President Scott Koesterich, will continue post-transaction and partner with AstroTurf® and SYNLawn® to further support rapid growth.

Philip Snider, Chief Operating Officer of AstroTurf®, said, “We are delighted to welcome Atlantic Sports Group to our family. Scott has built strong relationships with the most well-known architect firms in New England throughout his 20 years as a business owner. From our past experiences with Scott, we have seen directly how instrumental he has been in overseeing countless sporting facilities throughout New England. We are energized by this acquisition and committed to leveraging the team’s expertise and relationships to bring the highest-quality sports surfacing solutions to more clients.”

George Neagle, President of SYNLawn®, said, “Scott brings a unique approach to commercial sales in our industry, leveraging his years of experience as both a business owner and a landscape architect. His diverse background enables him to understand client needs from multiple perspectives, making him a key asset in driving our commercial business.”

Scott Koesterich, Founder and President of Atlantic Sports Group, said, “I am thrilled that the iconic AstroTurf® brand acquired Atlantic Sports Group. This exciting acquisition represents a significant milestone for Atlantic Sports Group. I believe AstroTurf® and SYNLawn® are the most trusted partners in the industry. My team and I look forward to the new opportunities for growth and expansion resulting from our new ownership.”

Sport Group is proud to welcome Atlantic Sports Group to the family and looks forward to continuing the remarkable legacy of excellence that Scott Koesterich and his team have built over decades.

Matthew Wagner
SYNLawn Brand Manager