National Building Museum VIP celebration for Lawn
National Building Museum: SYNLawn Attends Sponsor and VIP celebration for Lawn
Representatives from the SYNLawn Chesapeake Bay team and corporate headquarters attended the Sponsorship and VIP Reception for the Lawn exhibition launch at the National Building Museum on July 10. After a challenging and successful turf installation, the SYNLawn team was delighted to celebrate their partnership with Museum staff, designers from the LAB at Rockwell Group, installation crews, and distinguished guests as well as hundreds of attendees on hand.
The installation of over 26,000 square feet of USDA Certified bio-based sustainable artificial turf was completed in just a few days, thanks to the accommodating assistance from Museum staff and project installers.
Achieving the Vision of the LAB at Rockwell Group
When the National Building Museum needed a theme for their annual summer celebration, they turned to David Rockwell and the LAB at Rockwell Group. Described by Mr. Rockwell as more than a place; Lawn is a state of mind, a shared memory, a space to move, or be still, with the freedom to decide what to do – alone, together, or alone together.
Lawn can be a public space for private pursuits or vice versa. Lawn is a place to enjoy a conversation, a performance, or a good book. Lawn is a place for chasing fireflies, playing games with friends, or just watching the clouds roll past. Lawn is for relaxation. Lawn is for reconnection.
And just as Lawn has no singular purpose, it similarly has no particular identity. This space may evoke a yard, a playground, or a public park. Perhaps Lawn is the street you grew up on, a stoop, a rooftop, an empty parking lot, or a community garden.
Lawn is the largest installation, square-footage wise, in the Museum’s annual Summer Block Party series. Visitors can also:
- Relax in oversized hammocks suspended from a ceiling grid over 100 feet in the air to relax in.
- Listen to the sounds of lawnmowers, cicadas, crickets, as well as stories of summer from dozens of celebrities and storytellers including Whoppie Goldberg, Venus Williams, and Norman Lear.
- Take in a unique view from atop a three-story high tower overlooking the Lawn and the Museum’s historic Great Hall.
- Catch fireflies using the custom-designed app.
SYNLawn Chesapeake Bay provided the installation services. The project provided plenty of challenges, including the need to lift the rolls of full-width turf into place on top of the plywood and foam slope. Winches and ramps were employed to maneuver the materials in place as quickly and safely as possible. The installation team overcame all of these challenges with ease thanks to years of experience and training.
Working with the USDA and USB
SYNLawn SYNAugustine 547 was selected for the Lawn exhibition due in part to its unique bio-based formula. SYNLawn combines sugarcane grass blades and soybean backing materials are combined to form a resilient and soft turf that is strikingly realistic. Additionally, the United States Department of Agriculture (USDA) recognizes SYNAugustine 547 as a USDA Certified Biobased Product in its BioPreferred Program with a tested biobased content of 19 percent. SYNLawn also works closely with the United Soybean Board (USB) to drive demand for America’s 515,000 soybean farmers. Combine this bio-based turf with recyclable backing material, and you have artificial turf that is environmentally friendly and surprisingly natural. It’s these benefits that drew the LAB at Rockwell Group to choose SYNLawn for this project at the National Building Museum.
I don’t think any of us were quite prepared for how massive it truly isRob Dant - Dir. of Comm. Dev.
Rob Dant, the Director of Commercial Development from SYNLawn Corporate, was on hand for the event. “Our team joined with the USB and USDA members in advance for an opportunity to share not just the details of the construction but watched children and adults interact with this huge display celebrating Lawn,” said Dant. “I don’t think any of us were quite prepared for how massive it truly is. Throughout the evening, we watched guests enjoy rolling around the synthetic grass, swinging in the hammocks, and delighting in the space itself.”
Lawn is open daily through September 2, with Late Night events hosted every Wednesday evening. Get tickets here. #LAWNDC
Photos courtesy of Jon Fleming Photography
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