image of SYNLawn at Macy's Outdoor Story New York

Telling a STORY With Macy’s New Concept Store and SYNLawn

Matt Wagner Commercial Projects, News

New York, NY — Artificial turf isn’t just for outdoor lawns, putting greens, and playgrounds. The applications of SYNLawn artificial grass are surprising, which is why it was selected as part of Macy’s new STORY concept store. STORY is a retail concept centered around narratives guiding exciting retail opportunities combined with community events. The first vignette held at the Macy’s …